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Our column in DNA: "Don't call me PR anymore, I'm Notoriety Marketing"

THE DNA is a reference media in the field of communication. TRENDS Paris brings its expertise to this for a few columns. Here we are talking about the transformation of Press Relations into the new term we are creating," Notoriety Marketing« because the role of press relations has always been to create notoriety, and the multiplication of levers, and their control, can now make a new marketing use of them.

 

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