Guerilla Influence Marketing
Create massive influencer campaigns and create repetition in the minds of consumers on different platforms through micro and macro influencers
Guerrilla influence, what is it?
Guerrilla influence marketing is an innovative strategy that consists in involving micro-influencers to promote your brand in a creative and original way. This unconventional approach allows you to reach a larger audience and create a buzz around your product or service.
Micro-influencers are people with a relatively small but highly engaged audience on social networks. They can be bloggers, youtubers, Instagrammers, etc. By involving them in your marketing strategy, you can benefit from their credibility and persuasive power to reach your target audience.
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Guerrilla influencer marketing differentiates itself from traditional approaches by emphasizing creativity and authenticity. Micro-influencers are encouraged to develop creative content that showcases your brand in an original and non-intrusive way. This approach creates a more authentic relationship between your brand and your audience.
In short, guerrilla influencer marketing is an innovative and effective strategy to promote your brand in a creative and authentic way. By involving micro-influencers, you can reach a larger audience and generate a buzz around your product or service.
1/ Selection of
micro-influencers
Guerrilla influencer marketing involves working with micro-influencers, i.e. people with a relatively small but highly engaged audience on social networks. These influencers are often more accessible and affordable than celebrities or macro-influencers.
2/ Creativity and
originality
This strategy emphasizes creativity and originality in content. Micro-influencers are encouraged to develop creative content that showcases the brand in an original and non-intrusive way.
3/ Authenticity
Guerrilla influencer marketing seeks to establish a more authentic relationship between the brand and its audience. Micro-influencers bring their credibility and persuasive power to reach their audience in a more authentic way.
4/ Buzz and
virality
This approach aims to create a buzz and virality around the brand. Creative and original content developed by micro-influencers can reach a wider audience and generate more exposure for the brand.