Alonzo is the face of the RS X Festival pack

Puma chose French rapper Alonzo to be the face of its new RSX festival pack, and TRENDS Paris helped make the launch a huge success.

The event was a celebration of racing and music, including a presentation of Alonzo's album with artists such as Dadju, as well as an opportunity to see the new RSX festival sneakers.

TRENDS Paris collaborated with Puma on the coordination, public relations and influencer relations for this exceptional evening in Paris. With more than 100 influencers and journalists present, the event benefited from maximum visibility in the specialized press and on social networks.

TRENDS Paris carefully selected lifestyle influencers, music journalists and artists to attend the event, which generated millions of impressions on Instagram and Snapchat. As a result, the event was a huge success, generating excitement and enthusiasm around the new RSX festival pack and Alonzo's new album.