Uniqlo creates the hottest terrace in Paris

TRENDS paris orchestrated Uniqlo's exceptional event in response to the ban on patio heaters in Paris. The objective was to highlight the brand's Heat Tech technology.

For this, TRENDS paris organized an exclusive event in the 20th arrondissement of Paris, with hand-picked journalists and influencers as guests. The hottest terrace in Paris was created, offering guests a warm and friendly atmosphere in which to discover the brand's innovative products.

The entire operation was coordinated by TRENDS paris, from the conception of the event to the management of the relations with the influencers and the media. The Hottest Terrace in Paris was thus relayed in the media, arousing the interest of fashion lovers and Parisians looking for originality and innovation.