Pop-up HOFF at Printemps Haussmann

HOFF, the new generation Spanish sneaker brand, is coming to the French market! And what better way to mark the occasion than to partner with the Parisian shopping monument Printemps?

HOFF and Printemps have collaborated in the making of a pair of ultra limited edition shoes, in addition to the installation of a HOFF pop up store, open on Friday 29 and Saturday 30 April 2022 with coffee cart, fresh flowers and discovery of the new HOFF collection, named Wanderlust, in addition to the famous pair HOFF x Printemps Haussmann.

Journalists and fashion influencers were invited to visit this ephemeral pop-up and discover the new brand that will shake up the sneaker market in France.

To celebrate HOFF's entry into the French market, TRENDS paris has set up this visibility operation with this pop-up store, which has attracted the attention of the press.