Brand identity and development of the PÖ&ME Paris

TRENDS Paris worked with leather goods brand PÖ&ME to create a comprehensive brand launch strategy. The brand's founders developed models with a sophisticated aesthetic at an affordable price, and the agency worked upstream to create a consistent brand identity.

The partnership between TRENDS Paris and PÖ&ME included the creation of a brand campaign shoot, product photos, logo, brand universe and brand speech. TRENDS Paris also managed the social media and influencer campaigns, as well as the press relations for the brand.

Thanks to this comprehensive strategy, the brand was able to quickly make a name for itself in the world of Parisian leather goods and attract the attention of many influencers and journalists. The brand's visibility was enhanced by the distribution of quality content on social networks, which increased engagement and generated growing interest in the brand's products.