Korea House and TRENDS Paris send Ramen into Space

The collaboration between Maison de Corée and TRENDS Paris to launch the Ramen Cup into the stratosphere was a real best-case.

TRENDS Paris was involved in all aspects of the campaign, implementing a 360-degree plan to ensure maximum visibility of the operation. The campaign was centered around sending 4 Ramen Cups into the stratosphere, filmed and broadcast during a concert of Japanese artists in front of more than 600 people.

TRENDS Paris also created a digital video in collaboration with influencers Alexandre Gigow, Just Riadh and Korean superstar Li Yu-Bi to reinforce the visibility of the campaign. A street marketing teaser in all the streets of Paris was also set up to create an expectation and arouse the curiosity of passers-by.

Finally, TRENDS Paris also provided press and influencer relations work to support the operation and ensure optimal media coverage.

In summary, the launch of the Ramen Cup into the stratosphere was a real success for Maison de Corée and TRENDS Paris. The agency was able to set up an ambitious and innovative 360 campaign, which created a real buzz around the operation. This project is a concrete example of TRENDS Paris' ability to accompany brands in creative and high value-added projects.