Furokishi traditional wearing operation for Uniqlo

UNIQLO is celebrating the holiday season by reintroducing Furoshiki, a traditional Japanese art of sustainable gift wrapping. The brand has released a line of 50% recycled fabric squares with a floral design inspired by the prints of famous painter Ito Jakuchu.

TRENDS Paris collaborated with UNIQLO to create a seeding influence operation, where UNIQLO items were wrapped Furoshiki style. The operation generated exceptional press coverage in media such as Voici, L'ADN, Purebreak, Europe 1, Publique and Libération.

In addition, TRENDS Paris organized a Furoshiki animation in the UNIQLO store in the Marais during a dedicated afternoon on Friday, December 17. Influencers were invited to participate in this animation to reinforce the brand's visibility. Thanks to this successful collaboration, UNIQLO has strengthened its presence on the French market by offering an ecological alternative to traditional gift wrapping.