Brand Content and Influence for the Puma x Rhuigi collaboration

TRENDS paris carried out a successful image and influence operation for the 3rd drop of the collaboration between Puma and Rhuigi. The objective was to make the collection visible and desirable on social networks while respecting the raison d'être and inspiration of the product, born from Rhuigi's love for hip-hop culture, dance and basketball.

For this, TRENDS Paris selected a cast of Generation Z influencers to create a "family" and deliver a powerful and communicative energy during the shoot. Diamant, Moya and Aymeric shared their passion for hip-hop dance with Mai Lee, Leah and Laura, fashion and lifestyle content creators.

The photographer AlexTresCool, respected and present on all the Fashion Weeks in Milan, Copenhagen and Paris, was chosen for his credibility and aesthetic. The location chosen for the shoot, the Vincent Auriol basketball court, perfectly matched the collection, its colors and its energy.

The result is impressive: 22 photos by AlexTresCool usable on Puma's social networks, 1 carousel post per designer, and 1 PumaXRhuigi Family backstage video relayed on TikTok or Instagram depending on the profile, each post evoking the availability of the collection on Puma.com. The excitement generated between the talents on the day of the shoot also generated a lot of additional content, created or relayed by the influencers, thus optimizing the impact of the campaign.