Promotion of the Tealer x Subway collaboration
Streetwear brand Tealer has announced a groundbreaking collaboration with fast food chain Subway for an exclusive clothing collection. The collaboration was launched on October 22 on the Tealer webstore and in stores. The collection, inspired by the famous painting "Lunch on the Grass", consists of bobs, hoodies, short and long sleeve t-shirts, socks and lunchboxes, for an original and unexpected collaboration.
In keeping with its GenZ-focused approach, Tealer also partnered with a famous TikTokeur to promote the collection. The photoshoot that accompanies this collaboration brilliantly illustrates the collection and its aesthetics, featuring young people with urban and casual style in a natural setting, evoking the painting of Manet.
To accompany Tealer on the PR side of this campaign, TRENDS paris carried out a product seeding with the media and a selection of 40 hand-picked influencers, including The.parisien, JeremiiHD, Iamlazykat, SephoraKNG, Mehdi Ben Lakhdhar. The agency thus made it possible to widely distribute the collection and make it known to a young and urban audience.
To date, the press and influencers have been more than satisfied, with over 120 stories and posts published since the launch of the collaboration. This successful campaign shows once again the ability of TRENDS paris to accompany brands in their communication and positioning with their target audience.
May 7, 2022