Second collaboration between Uniqlo and Mame Kurogouchi

Japanese ready-to-wear brand UNIQLO has launched its second collaboration with designer Maiko Kurogouchi, known for her brand Mame Kurogouchi. This new collection focuses on clean lines and highlights feminine curves through seamless 3D knitting technology. The designs are delicate and the fabrics modern, offering comfort and aesthetics. The pieces, including bras, panties and sweaters, are available in white, grey and black to fit any wardrobe.

TRENDS paris, a communication agency specialized in fashion and trends, launched a seeding influence operation with UNIQLO to promote this second collaboration with Maiko Kurogouchi. The agency worked closely with the Japanese brand to ensure that the products were presented in a relevant way to target consumers, using a careful selection of influencers.

TRENDS paris therefore targeted influencers with a strong following in the fashion industry, but also in Japanese culture, in order to reach a large and relevant audience for this collaboration. The agency also organized a launch event for the collection in collaboration with Maiko Kurogouchi, which allowed influencers and journalists to see the products first hand.

Thanks to this seeding influence operation, the collection generated a strong visibility on social networks and in specialized media. Influencers shared photos and videos highlighting the collection's products, giving a glimpse of the collection's cuts and materials. Press coverage was also very positive, with appearances in influential media such as Vogue, Elle and Grazia.

Thanks to this successful communication operation, UNIQLO was able to reinforce its brand image, while drawing attention to its collaboration with designer Maiko Kurogouchi. TRENDS paris once again demonstrated its expertise in fashion and trend communication, creating an effective seeding campaign to reach a relevant audience and maximize the visibility of the collection.