Shooting and exclusive evening Paola x Cali Dream

PUMA launches its new Cali Dream pair, and it's a celebration.

With its muse Paola Locatelli, the brand decided to mark the occasion with an evening placed under the sign of streetwear.

With TRENDS paris, PUMA brought together the cream of the Parisian fashion scene and top guests for its launch party at the Atelier des Lumières. On the program for this VIP evening: showcases and DJ sets 100% female, urban dances, food and cocktails at will. In total, more than 400 people gathered in this exceptional place for a Girl Power and street party.

Before that, the Paola x Cali Dream campaign was shot and distributed digitally and in stores, in all Courir stores in France.

TRENDS paris had the honor of orchestrating the entirety of this exceptional campaign, from the photo shoot with Paola Locatelli, to the deployment of the campaign in digital and in Courir stores, to influencer relations. TRENDS also organized the entire PUMA Cali Dream event at the Atelier des Lumières.