Uber Eats celebrates Marseille's return to the European Cup with "Faim d'Europe

For the return of OM in the European Cup, the mythical club and its sponsor Uber Eats decided to mark the occasion with the launch of a new claim: #FaimDEurope. The two artists Alonzo and l'Algerino have collaborated on a song to the glory of this new expression from Marseille. TRENDS paris worked with the LaFourmi agency on the selection and signing of the two rappers, and also enabled the activation of a powerful lever of influence for a teasing/reveal phase on a target of "OM fans" for maximum visibility of the campaign. In total, more than 60 content creators were activated and a video was directly placed number 2 on the Youtube trends.

TRENDS paris had the pleasure to accompany the two brands on their collaboration, as well as on their influence strategy.


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