Urban Week: the street-culture festival event

The week of September 16-20, 2020, Urban Week took place, an event dedicated to urban culture with a variety of activities ranging from basketball games to street artist exhibitions.

TRENDS Paris worked with the event to maximize its visibility by inviting several content creators to relay the event via stories and posts on social networks. The agency carefully selected influencers with a strong presence in the urban universe and worked with them to ensure their content was aligned with the Urban Week brand.

Content creators covered the event in a variety of ways, sharing photos and videos from the day on Instagram, Snapchat and TikTok, as well as sharing behind-the-scenes stories with their followers. In total, over 120 posts were generated, reaching millions of people on social media.

By working with content creators who were in tune with the event's identity, TRENDS Paris helped Urban Week reach a wider audience and increase its visibility in the urban world.