Launch of the Tealer x G Shock collaboration
The collaboration between Tealer and Casio to create an exclusive Casio G-Shock watch model was a real best-case for TRENDS Paris.
The agency was involved from the beginning of the collaboration, helping Tealer organize a memorable launch event for the watch. The event was held in the Tealer store, where over 150 influencers and journalists were invited to celebrate the collaboration.
TRENDS Paris ensured that the brand's DNA was adhered to throughout the evening, with a targeted and forward-thinking audience. Thanks to a well-thought-out influencer relations strategy, the event saw a maximum visibility push on Instagram, boosting the brand's awareness.
In summary, the collaboration between Tealer and Casio was a real success for TRENDS Paris. The agency brought its expertise in influencer relations and event planning to bear to create a memorable launch party that raised brand awareness. This project is a concrete example of TRENDS Paris' ability to assist brands in creating successful and trend-setting collaborations.
May 7, 2018