CORPORATE PRESS RELATIONS
By working with specialized media, experts and opinion leaders, corporate press relations help promote brand values, deal with potential crises and build a solid and lasting reputation in a constantly changing world.
Corporate press relations are a set of practices and techniques aimed at managing a company's communication with the media, partners, investors and the general public. Their objective is to reinforce the credibility, reputation and brand image of the company, while allowing it to communicate effectively on its values, actions and projects.
Corporate press relations imply the implementation of a coherent and relevant communication strategy, based on the identification of key messages to be transmitted, targets to be reached and communication channels to be favored. This strategy must be adapted to the specific challenges of each company, as well as to the trends and changes in its competitive environment.