Live Open Windows" Launch Party for Asus

TRENDS Paris orchestrated a memorable launch for the new line of Asus computers. Nearly 100 hand-picked guests, including lifestyle influencers and journalists, were invited to discover the brand's innovative features. The agency provided customized support, from the choice of guests to the implementation of the event organized by the WBA agency.

It was a great success: more than 80 earned media contents were generated for a weighted reach of nearly 1 million in a single evening. A real masterstroke for Asus, which thus gained visibility among an influential and committed audience.