Brand content creation for Puma and Intersport
PUMA, the German sporting goods brand, decided to reaffirm its resolutely sporty DNA by collaborating with the INTERSPORT group on a photoshoot. This collection combining sport and style was shot in the heart of Paris.
TRENDS Paris, as a communication agency specialized in fashion and sports, was delighted to participate in the production of this photoshoot and the shooting of the video, in partnership with INTERSPORT. The agency was also involved in the implementation of this digital campaign, working on the communication strategy and the creation of content for social networks.
The result of this collaboration was a successful campaign that showcased the collection in an effective and impactful way. The photos and videos were shared on the social networks of PUMA, INTERSPORT, as well as on the accounts of the influencers who participated in the project. The posts generated a high level of engagement from the community, which contributed to the success of this communication campaign.
May 7, 2021